When I think food industry, I think Aztechnology. They have the best in "natural" foods *cough*, so it would make sense that they would like to try to stay on top. Not to mention, they stand to lose the most, if whatever January's project turns out to be a success for his corp.
Perhaps January is developing a soy-food that tastes better than true food.
That or a foodstuff that can grow in desert sand, gravel, or otherwise solve a global food crisis. . .