WHoa- I was way off...
"The smooth creamy refreshment of IBC Root Beer began in 1919 with the Griesedieck family and the Independant Brewers Company in St. Louis, hence the name IBC Root Beer. Developed as an alternative to alcoholic beverages during the prohibition, IBC Root Beer became renowned for its quality, richness, and great taste,
When the Independant Breweries Comapny closed, the Kranzberg family purchased the trademark and distributed IBC Root Beer at this Notherwestern Bottling Company. Its popularity grew during the 1920s, and it was soon avaliable in many top restaraunts. In the late '30s the Kranzbergs sold the IBC trademark and formula to the National Bottling Company, owned by the Shucart family.
After WWII, marketing and production methods changed and IBC Root Beer declined in availibility. It was sold to Taylor Beverages in 1976. IBC Root Beer's revival began after the Seven-Up Company purchased Taylor Beverages in 1980 and increased sales and distribution throughout the Midwest and the South.
In 1986 the Dr. Pepper Company purchased SEven-Up, and moved it to Dallas, TX. IBC Root Beer became available nationwide and has enjoyed phenomenal success virtually everywhere it is distributed. IBC Root Beer's quality was upheld through the years by retaining its original secret formula and suthentic brown glass bottle. Carbury Schweppes acquired Dr Pepper/Seven-Up Comanies, Inc. in March 1995, making IBC a brand of Cadbury Schweppes plc of London.
Today the tradition of the original, old-fashioned 1919 taste is carried on in every bottle of our famous IBC soft drinks. The unique old-time glass bottle makes IBC Root Beer, IBC Diet Root Beer, IBC Cream Soda, IBC Black Cherry and IBC CHerry Cola stand out from all other soft drinks. IBC trusly is ... "Still the Best."
(from the company website)
-kv
